We’re all aware that live in difficult times. We need to take better care of the planet so the planet can take better care of us. It’s not just about reducing our carbon footprint by driving different cars or recycling our plastics, it’s a new lifestyle we have to embrace. In our private lives as well as our professional lives, there is a lot we can do to make better use of our natural resources and minimize the negative effects we have on the Earth.
How does social media marketing help the Earth?
Social media marketing is a benefit to the Earth in several ways. Think about how companies normally market. Advertisements are printed in ink made from fossil fuels and placed in magazines or newspapers, made from paper that requires the cutting down of countless trees, which eventually tend to pile up in landfills. The these papers are delivered throughout the state, country, or world using trucks, vans, and airplanes, all of which burn fuel and create carbon emissions. Until recently, all of this was a necessary evil for the business owner, but these days it’s no longer necessary.
Social media marketing, and online marketing in general, makes it possible to market your business in a way that doesn’t require any use of paper or ink, nothing ends up in landfills, and nothing needs to be transported with motor vehicles. All of the marketing is done digitally and no harm whatsoever is done to the planet. It’s a win-win situation.
These days, social media sites like Facebook and Twitter are the biggest public forum for discussion about businesses and opinions. Working to create an online presence is the strongest way to build customers or clients for virtually any business. Revolutions in technology are pushing us into a cleaner, safer world, and they are doing it in a way that is convenient and offers enormous opportunity. If there was ever a time to go green, now is that time. Market your business the green way, with social media.